Have a federal judge Found Google advertising has violated disbelief law by “intentionally gaining and maintaining monopoly power” in the market, publishing a two -year story after the United States and eight state alphabet.
Every court filed on Thursday will determine a briefing schedule and hearing date to determine the appropriate remedy for disbelief violation.
The remedies may include Google to break their advertising business, such as selling its Google AD manager, which includes ADX AD Exchange and DFP (double -blick for publishers), advertising servers used for publishers.
Or the courts can compel behavioral remedies that allow Google to keep its business intact, but Google will impose restrictions to ensure a fair competition to ban their own exchange or demand.
In the case of a separate disbelief, another federal judge last year discovered that Google illegally created the general internet search market exclusively. The judge has not yet issued a remedy in the case, but it is expected to do it in mid -202.
Judge Leone M. in the Ad-Tech case. Brinkema writes in his memorandum that the plaintiffs have failed to prove that “Open-Web display advertising networks” is a relevant market where Google has exclusive energy. These networks help to buy display ads across the open web, so beyond the closed ecosystem like Facebook, Instagram and Google Search.
The judge agrees that the Google advertising technology stacks, especially with the DFP and ADX, have violated Sherman’s law, and are blamed for the abuse of exclusive energy in Google Publisher-Side AD technology.
This story is developing. Check in again for updates.