Taylor Swift’s new album, The Life of a Shogarl, came out on Friday and Instagram did not tremble. The Social Media App is turning the feature of a brand-new story.
It starts with all Swift. The feature that adds your clips extends the “Add” sticker to a multimedia experience. Instead of just responding to a photo, users can remix the original story with their own clips while locking the creator audio and text.
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Taylor Swift This is the first test, add a shiny orange by launching your own “ad your clip” and add your sticker that matches the color of its latest album.
This is the first time Instagram has fully added you multimedia. Instagram has clearly bet on Swift’s superstar status to make the new feature launch a full-on viral social media moment.
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This feature is likely to extend to other artists.