Chicago based office lunch delivery company Fuda Acquired Pitch, a Seattle startup that developed software to facilitate lunch delivery.
Peach is the CEO Nishant Singh The deal is confirmed to close in July. It’s a part recent wave Food delivery acquisitions including DoorDash’s $3.9 billion purchase of Deliveroo in October and Wonder, which bought Grubhub last year.
“Fuda – along with a few other organizations – approached us in early 2025,” Singh said. “Given the ongoing consolidation in our industry, there was a natural fit that made Fuda a great fit.”
Terms of the deal were not disclosed. “Ultimately, our board and management decided that joining forces with Fooda was the right next chapter for Pitch,” Singh said.
Seattle office lunch delivery startup Peach
Founded in 2011, Fooda operates workplace food programs “office lunch delivery” in more than 45 markets. Food last year acquired Group delivery company Foodsby.
Singh, a former Amazon engineer, co-founded Pitch in 2014 with his former Amazon colleagues. Denise Bellavance and Chenyu Wang. The initial pitch took place at a Startup Weekend event in Seattle.
Peach differentiates itself from other food delivery services by consolidating multiple lunch orders destined for office buildings. The startup has raised funding from prominent Seattle VCs and has gained traction in several markets three years after launching.
“While we haven’t been able “office lunch delivery” to pitch on a fast-growth venture like Doordash or UberEats, we’ve created something special — a sustainable delivery service model that brings the best local restaurant food to work,” Singh said.
The company later went through layoffs and “found new ways to serve employers who want to feed their teams” to focus on its B2B business during the pandemic, Singh said.
“That model became profitable and sustainable, but we couldn’t go back to enterprise-scale growth,” he said.
Peach raised a total of $16 million. It had six employees when the deal closed. Singh and COO Preet Agarwal Fuda is there to help transfer peaches.
The Peach service will continue “office lunch delivery” under a new name in its existing cities.
Looking ahead, Singh said he is “going back to what I love, creating value for working professionals and working towards building a B2C brand.”