The Instagram seems to be examining the locks locks in silence that the visitors need to unlock with a code and supply indication. The feature is an easy way to increase busyness with the Creator content, but it can also provide a way of sharing exclusive reels with the most dedicated fans of the creators and celebrities, who know the answers to the hints.
For example, a manufacturer can lock a reel with “my birthday” or “my dog’s name” to share exclusive content with loyal followers.
The meta-owned social network was spotted Feature In its design account, where it shared a locked reel that prompts the audience to “enter the secret code”. The hint of the code is “1st #” in the caption. In this case, the code is “threads” – a reference to the first hashtag mentioned in the caption. Once you unlock the reil, you will see a banner that says “coming soon” which seems to be declared by the design account that it is launching a profile on threads.
Instagram did not respond to TechCrunch request to comment more about this feature, but the test was tested on a public account.
The new feature can also use manufacturers and brands to promote promoting or marketing in a fun way. For example, they can use lockd reels to publish the product or create rumors around the launches.
As regular users, the new feature can be a fun way to share content with specific friends.
Of course, some people may not want to spend time trying to involve locking reels and try to look for secret codes, especially since Instagram has already flooded with various types of content and properties.
It is noteworthy that the new test feature is somewhat similar to the “Prakash” feature of Instagram that allows you to post a hidden story to reveal you by sending you a DM for your followers. This feature was introduced last year as a way to create a more intimate connection and increase busyness in the application.
Like any other test feature, it is unknown when or when Instagram plans to roll out the lock reels extensively.