Swedish electric vehicle manufacturer Polester 2024 jumped on his first quarterly sales 766%, after starting to propose a discount and other promotion, including locking Tesla owners.
In the first three months of the year, 12,304 cars were sold in the Q1 in 2024 compared to 6,975. The sales were relatively flat quarter-over-quarters, even in competition from other automackers and in an uncertain economic outlook.
Polester CEO Michael Lohsella said in a statement, “We are in the right direction and doing the right work.” We are providing the results, including more active sales models, more retail partners and attractive cars. ”
One of the “active sales” strategies of Polster is to tap the Tesla brand underestimate because of the involvement in the CEO Elon Mask’s day. The company has recently launched a $ 5,000 off offer for Tesla drivers to lease the company’s new polster 3 crossover.
Polster Polster 2 Electronic Fastback, Polster 3 Electronic SUV and soon, polster makes 4 electronic SUV soup. Automaker did not break his sales numbers by models, but after the Poleslater started his Tesla Vijay Bonus offer in March, the sale chief Jordan Hoffman posted LinkedIn Those orders for Polester 3 were “incredible”.
Tesla also relies on the discount to increase the number of sales and has affected them at the bottom.
It will not be clear for a few months how the discounts have affected the polester’s margin; Automaker said in February that it would be Delay Earn the full year and Q4 2024 after the last April after the $ 450 million loan safety to keep the company drives as it burned through cash.
Polester’s exemption stability is unclear as President Donald Trump’s jerky tariff and subsequent trade war could increase the price of cars. Polster produces in the United States and China and plans to make Polester 4 in South Korea in the second half of 2025.
“We are closely observing and evaluating the unstable geological environment and will adapt to the need,” Lohasella said.
Pollster seems to be changing its business in China, though it is not yet clear whether the geological climate reaction or strategically change.
In a filing on Thursday, the polester, which is owned by China’s Gilli, mentions that it has agreed to end a joint venture in China with a mobile phone and consumer electronics company Jingji Mizu. The two polls sold in China joined the operating system for cars in 2021 and now JV’s distribution rights will be transferred to the polester.
JV, which is called pollster time technology, will settle any outstanding debs before the operation by filing and transfer “some digital and other resources from JV to the weapons-length” so that the polers can resume the sale, customer service and distribution in the Chinese market.
Filing notes that teams are finishing JV as a result of “market focus and technique change” but this polester will “be fully committed to the Chinese market”.
It has reached TechCrunch Polester to find out more about how China affects its strategy.
