You are lying on the couch, watching the latest stream of your favorite show. Why not plan your next vacation while you’re at it? That’s the thinking behind Samsung’s latest AI innovation Confusion TV app. It is a standalone AI agent available on all 2025 Samsung TVs and, Later this year, On 2023 and 2024 TVs with the latest OS upgrade.
Earlier this month, at the Berlin consumer-electronics show IFA 2025, the company launched Samsung Vision AIwhich allowed TV viewers to access more information about the shows and actors they were watching Viewers can also use Vision AI Companion in other ways, such as receiving recommendations for shows and movies. The Perplexity TV app builds on the capabilities of Vision AI.
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Samsung has integrated AI across a wide range of its products, including Smartphones, appliances, earbuds, tablets and TVs,”Move forward as an AI-powered company One that makes the best of AI, works with AI, and grows with AI,” executive Roh Tae-Mon said at the 2025 Tech Forum in Silicon Valley last week.
‘Curiosity can strike at any time’
Partnered with Samsung ConfusionA self-proclaimed “free AI-powered answer engine.” Samsung says its Perplexity TV app can provide weather forecasts, find you the nearest pizza shop or tell you the date of the Kentucky Derby.
Ryan Fouty, Perplexity’s vice president of business, said building an AI app for TV makes sense because “curiosity can strike at any time” and consumers should be able to access information from AI regardless of the AI-powered interface they’re using.
Use the Apps tab on your Samsung TV to access the Perplexity TV app or press the AI button on your remote to access Samsung’s Vision AI companion. You can ask the AI questions by speaking into the remote and TV’s built-in microphone or using the on-screen keyboard.
A Samsung representative said that, like the company’s other TVs, you won’t be able to watch content in the background while the Paraplexity app is open. When you open the Perplexity app, you will be redirected to the app interface.
CNET Expert isn’t sold yet
CNET’s David Katzmeier Saw Samsung’s AI-enhanced TV at CES 2025 earlier this year, and I’m not entirely sure it’s an essential addition.
“At first, a built-in AI agent doesn’t seem to me to be a good reason to choose one TV over another,” Katzmeier said. “To make it worthwhile, Samsung needs to prove that it’s better than distraction on your phone.”
YouTuber Austin Evans Overstock Media said it understands “the appeal of loading AI into as many places as possible,” but not on TV.
“I can’t imagine planning a trip using Perplexity on my TV when it would be faster and easier to do that with almost any other device in my life,” Evans said. “Seems like a solution in search of a problem, at least for now.”