Dark Kitchen – Ghost kitchen, cloud kitchen or virtual kitchen are also referred to – often accept criticism for their food quality. SizzleA cook-to-order distribution service located in Chicago tries to change this idea by providing food made with fresh material in about 30 minutes flat.
The company announced its recent $ 3.5 million seed round on Tuesday, $ 12 million in evaluation.
Contrary to the ordinary Ga Dark kitchen served as a divided place for various restaurants, Sizal says that it is a small Ukrainian cooking group and from Chicago who operates its own kitchen with local cuisine talented. It has its own delivery courier and even a mobile app where you can earn a reward.
Since Dark ৰ kitchen usually works without a traditional dine-in space and only focuses on the supply of the-out-out order, it can be inconsistent with food quality and taja.
A key sales center for visitors, health conscious customers is looking for a quick bite, this service provides “new material”, “co-founder and COO Anastasia Kalinkina Techchench.
Sizal claims that it produces meat and meat from local suppliers, including an organic farm in central Illino. However, the company also acknowledged to work with large distributors like US food and Sisco, although it emphasizes that a significant portion of its components come from local sources.
In addition, many ghost kitchen provide different types of food but there is a lack of specialization. Sijal is basically focusing on eastern European foods, which can help distinguish themselves from local foods.
In the menu of the Caesel, from foods like chicken kiev and pierogi, only 60 items, from daily meals, such as grilled cheese and spaghetti bowonies are included. Caesal even includes Calincina’s family recipes with his grandmother’s borchot and syniki.
Cijal founders Kalinkina, Alex Collsnikov (CEO), Nick Deletesky and Cairilo Cupin (CMO) are mainly experienced in Ukraine and a Dark ৰ kitchen chain. They built before KitchenWhich is measured for $ 46 million in the annual revenue of Colosnikov.
Another negative connection to the Ga Dark ৰ kitchen is that they depend on third -party delivery platforms, Uber Its, Dordash and Gruhhab applications often copyrighted each other with virtual brands.
Although sizzle is also available in these apps, it separates itself with its mobile app that uses game mechanics to involve customers. Every time a customer order or log in to a customer, they collect themed cards that can be used to unlock rewards. Sijle has an app coin (Mozis) and mini games. In addition, Sijal returns 3% cash to all orders.
The recent round was led by Yellow Rocks!
The funds will go to the opening of four additional kitchen in Chicago this year, adding two of them to existing locations. It is exploring the expansion of Boston, Charlotte and San Francisco Bay area.
Sizal says it is already a series of plans to end this year or early 2026.