Amazon is starting to test a new AI shopping agent, a feature that it is “Buy for me” with a subset users, the company has announced at one Blog post Thursday.
If Amazon does not sell something that users are searching for the buying feature to display products to users that are selling other websites. After that, users can select and request one of these products without leaving the Amazon Shopping App.
Amazon is the latest company to unveil AI shopping agents, joining companies like OpenAI, Google and confusion, which have shown all similar agents that can go to websites and help users purchase. Amazon is already a platform for most people who want to buy on the Internet, but buying Amazon for me can capture more e-commerce business than today.
In the back of the screen, Amazon’s AI Shopping Agent will visit an external website, select a product that a user has requested, and fill in the username, shipping address and payment details for purchase, according to Amazon.
Amazon says that the new agent shopping feature is powered by its Amazon Nova AI models in addition to anthropic clode. One of these models may be the Nova Act, AI Agent Amazon has unveiled the beginning of this week that websites can autonomously use.
Amazon said in the aforesaid blog post that using encryption for me using “safely” to insert your billing information on third -party sites, such as Amazon could not see what is ordering from outside its platform. This is a unique approach compared to OpenAI and Google agents, for which people have to fill out credit card information itself, as well as the AI agent of confusion, which has a prepaid debit card for purchase.
Handying your credit card information to AI, which is at risk of hallucinations and mistakes, may give some users a serious break. In the experience of TechCrunch, AI shopping agents often take a long time to process the requests and often get stuck somewhere in the line.
Amazon basically tells users to believe that its agent will not accidentally buy 1000 pairs of socks instead of 10, for example. It is also asking that they take less control over shopping experiences. If a customer has to return or exchange an order, buy for me they will instruct them on the digital store front from where the AI agent has purchased.
We will soon see how many people are willing to take immersion.