All the better for when we finally get to run final production of the Type 00. But of course a lot can still go wrong between now and then. And considering the company’s form of late, you wouldn’t bet against luck dealing Jaguar another bad hand.
Glover is clear that all this was necessary to ensure the survival of the brand. “Jaguar had to change. Jaguar wasn’t commercially viable,” he says. “We think there’s a place at the top end of premium, but below the uber luxury of Rolls-Royces, Lamborghinis, Bentleys. There’s a big gap between 140,000 euros and 300,000. There’s not much going on there in terms of volume. Jaguar has been successful in that space in the past.
Jaguar Type 00 EV first ride
Glover added that this four-door GT “isn’t going to be the biggest volume seller in Jaguar’s range going forward – but the role of this car is to position us at this price point.” What’s more, Glover confirms that Jaguar is already on track to develop an EV after this GT, which will land in the same price bracket.
The next car is locked,” he says. “We know what it’s going to look like — inside and out. And it’s going to follow very quickly.” Jaguar has already built the first battery prototype of this next car, and unlike the GT, Glover says this “Car 2” will be a volume seller, the EV to turn around the brand’s financial fortunes.
However, given the seismic shift this week in automotive land, could Jaguar use this last chance to hedge its bets, take a leaf out of Ford’s book and reconsider making combustion versions of these electric vehicles?
Glover looks extremely skeptical: “Anything is possible, but it’s not in our plans.”