A new trend is dominating each tech show this year, especially the home tech I have seen at the 2025 IFA (innovative for all) event. The companies are keeping the AI Everywhere Their marketing and product information – even if it does not make any sense.
Technology fans are already arguing about what AI means, if specific technologies like chatbots are actually AI and even if specific AI features are even valuable (especially at the price of privacy). Brands are clouding water, which does not help. Here I have two biggest concerns: all these new AI labels are actually AI, and if they are, can they really help buyers?
Read more: Promptware threatens to occupy AI and Smart Homes: Here’s how to protect yourself
When is AI actually AI?
AI sounds fancy like Samsung’s Basepoc, but sometimes it is simply just a basic algorithm underneath.
When I say artificial intelligence was everywhere in the IFA, I mean it. Buzord has been shown at switchboat fuzzy beer robot and prompt-based wall decoration as well Referencer guide For the recipe. Samsung brought to his three AI brand IFA, Baspoke AI for equipment, Vision AI for Home Entertainment and Galaxy AI for its phones. And you better believe that voice auxes are now called “AI Voice Assistants” whenever possible.
But when so many companies hit the AI label, it began to lose money. How many of these new devices actually have the modern definition of AI? I am the general generator AIS, usually powered by LLM, which we see in the form of Google Jemi and ChatzPT every day, which can tell us in information and “talk” in the way of conversation. Many have some generator capabilities, but it is best to make AI calls in the same vein as chattabots completely.
Other uses of AI make it clear it is a branding word, something that marketing Need Have these days. Ai-branded product is disappointing and confusing if no standard AI features are found in the product. For example, when Samsung said that its basepok AI can store energy used by its washing machine, it refers to algorithms and sensors that control the wash cycle, something that has never been called “AI” a few years ago.
Steps like this can make the word cheap and distract from products that truly keep the built-in artificial intelligence-when everything is AI, nothing happens. Or at least people begin to feel that way, which a marketing problem agencies have just begun to face.
On the other hand, the props to lighting company Lepro, which was prepared in the IFA, was ready to explain that its voice assistant was created using a LLM trained in design concepts to help pick the right colors related to various activities. The details like these are really there and make it easier to see what it is doing (it’s helpful for me as a reviewer).
When is AI valuable?
How do you know what features at home are valuable? You let us test them.
AI branding enthusiasm creates one more dilemma: Is AI really worth it in a smart home? Are these AI-labeled features worth often for their high prices? This is a complex question. In some cases, absolutely – especially if you want to identify some faces or scan your video clips for you.
In other situations, AI does not add much. Hijans made great efforts to add AI to all IFA announcements. However, some examples like the AI voice assistant in the U8S Pro air conditioner were flat, which seems to be just a voice assistant and not even one, only limited to 18 voice commands. Its kitchen technology advertised AI cooking agents and AI Laundry agents look completely unnecessary, how we can already do or find a more educational guide with a fast Google or ask a smart display.
Switchbot’s generator AI Art frame looks fun and innovative but it will not make your life easier.
Even innovative AI-ink image frames from switchboat, which I can’t wait to try, have a specific “Why do I need it?” It’s quality. Many of the latest AI pushes suffer from it. We only have a lot of space in our home and live for new smart technology: AI works best without managing our time and headache.
This is the part where I cut my own horn and all our examiners here on CNET. We do not expect that the general technology will have time or strength to scout all these details or quiz voice assistants with every command of the general technology buyer. This is why we review devices, phones, apps and chatbots: to see which valuables are valuable, which improves life, which has privacy problems, which gives too much and all other deadly details. When so many products are called AI or AI that you need experts to pan for gold. And IFA 2025 brings me a whole new list of technology for Tech.
If you want related home security thoughts, see what I like about Home Security AI and see if it can help you too.
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