Ay California Governor Gavin New Laws signed by News Streaming will prohibit ads on platforms that are more louder than the materials made of sandwiches between them.
The Senate Bill 76, which is effectively effective in July 1, 2026, outloets ads set in more loudly than other contents of streaming services, such as YouTube, Hulu or Netflix’s ad-supported layers. It does not affect broadcasting especially because there is already a Existing national law, quiet law (Commercial Advertising Law Law Act) From 2002, which works for the same purpose for this type of programming.
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Playing ads more louder than other materials is one way to catch the attention of the audience. However, according to California State Senator Tom Uberg, Santa Anar, a Democrat who wrote the bill, is a whip of parents and many others. Umbarg said that the bill was inspired by the director of his legislature, whose newborn baby was loudly woke up in advertising.
“This bill was inspired by the baby’s samantha and every exhausted parent who finally watched a child, just a blurring streaming adverted all those hard work,” the Uberg bill said after the bill was passed Reported by the guardianThe
Accordingly Law textThe rules are “a video streaming service related to the streaming service, which serves the state customers from the audio infection of commercial ads more loudly than the video content with advertising.”
A number of large streaming video services are owned by Netflix, Hulu, Disney Plus, YouTube and HBO Max, owned by Warner Bros.