“What do you think about AI?” It’s open, millions of dollars questions that everyone wants to ask me in the pub when I discover a technology journalist. It is also a question that kills my rumor immediately. I can be a deep two -and -a -half spicy margaritus on an empty stomach, but if anyone brings chatzipt or alon muscles, it is like a cold shower.
It is not that I don’t worry about the development of AI, or I do not have a lot of diverse and short opinions in technology. On the contrary, I am fascinated by the possibilities of Agentic AI and I am often concerned about the lack of responsible AI development. However every time and after my brain I need to break from thinking about it. AI industry cranks to new equipment, new features, a relentless barrage of new Word My inbox is upset with the AI Vapperware Declaration and I am in touch with AI in a way that is honest and I spend my days to make sure it is meaningful to our readers.
I know I’m not alone in the experience of AI fatigue. From advertising super bulls to news coverage to the pop culture from Billboard to Billboard. After all, AI-exposed materials are selling growing. Each technology company, including Apple, Google, Meta, Nvidia, OpenAE, Samsung and others, are competing loudly and publicly to dominate this emerging field – and it is even before you go to the new crop of AI Startups. Picking the fluff from the substance can be tight.
We are constantly telling us that we want AI on our devices, especially on our phones, but the truth is that many people do not just do that. AI applications like ChatzPT and DIPSC indicate public curiosity, but that does not mean that people are willing to pay premium for one, never think of multiple AI services.
In a survey published last September, 45% of respondents told us that they were not interested in paying subscription fees for AI features, and 25% said that they did not seem to be helpful at all. People said that the top three things would persuade them to upgrade their phone that was battery life, storage and an advanced camera. Only 18% said AI would be the reason for upgrading.
Some phone manufacturers, including Apple, use Apple Detectives to sell the iPhone 16 series – their main differences on AI and upgrade because it now not only defines their devices but also define their entire brand. At the same time, their messages can make their messages tighten what they actually stand and what they are trying to achieve.
See it: Apple Siri’s intelligence is not a failure. The problem is bigger than Apple
As part of the original presentation of the Honor Mobile World Congress in March, the company announced a huge investment in AI at this time, showing an AI-exposed video from his future view, which was almost due to the lack of warmth and humanity. Honor is far from alone in speaking over AI and involuntarily in a way that gives me to think about what the last goal is. This is a broad problem between the technology agencies of the method of “throw AI to the wall and hope it is on” method – it was highlighted by a brand strategist Eugene Hilli, who is in one Ticket video The generic nature of most AI messaging has broken (most AI logos indicate exactly as booths).
Hilli says in the video, “In the world of AI marketing, there is a sore because no one wants to say for sure they actually do something.” “Your brand needs to be more than an empty vessel-there is the power to be known for something specific, especially when the rest of your art is so willing-ash.”
There is a small handful of conscious technology companies that have found that they are not really talking about AI in their marketing. Carl Pey, CEO of Phone-Maker Note, told me in an interview on MWC that co-founder Akis Evanzilides told me. “I also want to ban it,” he added. “I think there is a lot of confusion there.”
As a relatively new player in the crowded smartphone market, nothing could distinguish themselves from rivals through the United Kingdom-based branding, which taps many trends outside the world. This is not that the company is not investing in AI – it is too much – but it avoids the trap of using AI to avoid the trap that is unnecessarily re -brand or introduces gymiki features that people do not understand the point.
In this case, nothing seems that other technology brands have realized an essential truth that is struggling to come into this condition: AI is largely deeply uninterrupted. When people see it in product marketing, it is not a turn-on-if anything happens, it can have the opposite effect.
‘AI Washing’ – a turnoff for the public
A Study published by Washington State University Last June, researchers said they discovered that the inclusion of the word “artificial intelligence” in the details of products and services “reduces the intention of purchase” among the customers.
One of the notable things of this is “AI Washing”, where companies exaggerate the AI capacity of their products, a writer of study told me. “If a product has only a little intelligent functionality, the agencies often claim that it is AI-powered, creating consumer doubts about the truth of this national claim,” said Mesut Sisek, associate professor of the Washington State scholar.
The way the AI is made as a utopian, universally well and helpful resource can also seem wild beyond contact with how people feel about technology. There are widespread fears and disbelief around AI, Sicke said, with people Concerned about how it will affect employment And society, as well as how it can be used to use their data possible. It affects the amount of people who want to buy in it.
It is not that all the people working in technology agencies are blind about how AI is taking AI, but there is always no internal alignment on how to handle it. The people I talked to is working on a few of the largest companies that they pushed AI to the top of the people that they recognize how relentless and overwhelming the messaging could be. How to translate AI into something that is understandable and transparent to humans is still a work going on throughout the board.
When AI comes, it may be less. This will also help, Sicke said, if companies “transparently communicate detailed information about their product or service.” He said that AI features, potential problems and their techniques should be clearly outlined to solve these problems, he said.
AI hype has dominated our lives for the past few years, and although AI is not going away, it would be nice to think that our optimism and the endless information in the doom would be somewhat relieved. AI creates a true challenge for society that none of us can easily ignore. But to be critically involved in these debates, I will make sure I take them away when I can catch them from AI – so if I turn off your AI questions in the pub, please don’t accept it personally.