Epic Games says Apple’s new install process cuts user drop-offs by 60%

Fortnite Maker Epic Games say that Apple’s new installation workflow applied to iOS 18.6 has had a positive impact on its user’s growth, decreasing by 60% on drop-offs.

Apple EU has begun allowing users to install alternative markets early this year under the Digital Markets Act (DMA). At that time, the installation process was longer and more than one “horrible screen” was involved – alert about the possible dangers of installing apps from sources other than the App Store.

Developers complained that people left the installation process as a result of Apple’s techniques. Earlier this year, Apple hit Apple to adhere to the EU DMA rules.

In July, Apple Third -party app has published a new process for installing marketplaces IOS 18.6 to iPhone with. The new process includes only one screen that users show that they can miss some features, such as subscription management provided by the App Store. The screen also informs the users that the alternative App Store developer will handle their data directly.

Epic Games say that before the iOS 18.6 update, 65% of users have left the process trying to install his game store. However, after the update, this image has dropped to 25%. The agency mentions that this drop rate is close to the rate that it observes the game store in Windows and Macos users.

Despite these improvements, the company has criticized Apple’s policies, including charging a key technology fee, imposing a notarization and approval policy and implementing the rules that make it. Hard for developers To distribute their applications through the Option App Store.

Epic games have repeated an argument from it IPhone suit against the manufacturer: Apple users allow more freedom to install apps from outside the App Store on Mac computer. During that case, Apple’s software SVP Craig Fedarighi said that if the company allowed the same level of independence on iOS like McS, the The platform will exceed by malwareThe

Apple is not the only company, but Epic Games are fighting. Epic Games are also criticizing Google for a long process for installing third party App Store, as well as curtains that warns users against installing apps from unknown sources. The gaming company says that Google users misleadly confuse users with advice from competitors such as Epic Games.

Last year, a US court ordered Google to open the Play Store and allow third -party app stores. In July, the search giant may lose its appeal against the decision.