Google’s ad business, which generates the original income of the tech giant, is an illegal exclusive, a federal judge on Thursday.
In JudgmentUS District Judge Leone Brinkema writes that Google has violated Article 2 of the Landmark Antrit Act Sherman Act since the 5th. Google Open-W.BWB display publisher has broken the law at the advertisement server market and the Open-WHIBE display ad exchange market and breaks the law by maintaining and maintaining the law, “Bronkema wrote.
This ruler has suffered a second major loss in less than a year in Google. Last August, a judge announced Google to operate an illegal exclusive manner in an online search. As a judgment, Google plans to apply for today’s decision.
“We won half of this case and we will apply for the other half,” Vice-President of Google Regulators Lee-Ann Mulland said in a statement. “We do not agree with the court’s decision on our publisher tools. Publishers have many options and they choose Google because our advertising technology equipment is simple, affordable and effective.” The victory that Mulland is referring to is Google and Double Doblock, a previous court’s decision to provide an organization that provided online-ED equipment. In this verdict, a court discovered that the 2007 dollar acquisition of 2007 Dablick of Google did not damage the competition for $ 3.1 billion.
There is no comment along with the judiciary.
The case associated with Google’s advertising business came up with the US Federal Government and a coalition of 17 states. The next step is to determine the date of the hearing to start a discussion on the appropriate remedy for the court. It is not clear how soon the date may be. Google’s application can draw things for months or years.
The large ecosystem of Google’s business has been under Microscope in recent years. It is not only a company’s search domination and its position in the online-ED market: In 2021, a US judge ruled that Google operates an illegal exclusive exclusive exclusive, including its play store in Android. The technology giant applied for that decision.
Other major technology companies have also attracted the attention of federal regulators. In 2023, the US Federal Trade Commission and 17 states have sued Amazon, complaining that the company is exclusive to online sales. Recently, Meta is involved in Instagram and WhatsApp acquisition this week due to allegations of FTC Antites this week.
Google’s online advertising arm is a big business. In the fourth quarter of 2024, It brings $ 72.4 billionGoogle’s overall earnings are mostly. Google currently retains 90% market share in online search, Accordingly Globalstats. The dominance of this search helps to sell ads against the user’s data. Google An online ad controls the market Where businesses can bid to determine the space bound to keywords. It effectively owns the company the largest internet highway, where most traffic flows and makes both the billboard operator.
In his verdict, Brinkema said that Google publishers applied “Mandatory Press” to ensure that Google Advation Network used doubleclick equipment to keep bids on the Google Ad Exchange Network, in which other ad exchanges were used and unified pricing rules were created by other exchanges, which means that Google ADX could not keep a higher “price” than Google ADX.