in the world Among fitness trackers, Hoop has a unique business model Instead of upgrading your wearable every few years, Hoop offers its screenless wristband for free with a monthly subscription that lets you get the latest software updates as they arrive.
This model hasn’t fared so well over the years when Hoop has released very few updates of any kind, software- or hardware-related. But this year, Hoop debuted two new models, the Hoop 5.0 and Hoop MG (8/10, Wired Recommends). Through December 2, Hoop’s two top-tier subscriptions are up to 70 percent off New hoop band.
Hoop’s memberships are sold
Hoop Subscription Plans
- Photo: Adrienne So
- Photo: Adrienne So
Prior to this year, Hoop charged a blanket $30 per month for all of its features, including Hoop’s proprietary Strain Score. It’s a measure based on the Borg “Hoop Subscription Plans” Scale of Exertion, which is why I mention it’s the best fitness tracker for gym buddies—it measures how hard you work at each activity, not how much activity you engage in each day. Strolled around for 20,000 steps? Not good! Go back to the gym and do some lifting!
Hoop Subscription Plans
Right now, the Hoop 5.0 Peak plan is $40 off a 12-month subscription ($199, $40 off), which includes 5.0 with the new HealthSpan and Pace of Aging features. The Hoop Life ($359/year) gets you Hoop MG, which unlocks cardiac “Hoop Subscription Plans” features like ECG, heart screener, blood pressure monitoring and AFib detection. It’s bad enough to paywall the best and most interesting features behind a subscription, but the current Hoop Life subscription costs the same as the original sub, so it’s not really a price increase (and discount, it’s much cheaper).
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