On Thursday Instagram announced that it was rolling the mixture, it was a new feature that allows you and your friends to create a custom, personalized real feed. Mixes can only be invited and made with a single friend or a group chat. Custom feeds are refreshed daily with new content.
The launch is not surprising, as TechCrunch says in March 2021 that the social network is developing.
Once you have joined or accepted a mix invitation, you will be able to browse through the picked reels for each person in the chat. When someone in the group reacts to a relay, Instagram will inform you so that you can go to DM (Direct messaging) chat to a convo.
The idea behind the feature is to explore what kind of reels your friends are, as well as connect them and discover new materials together. The goal of Blend’s goal is to introduce a new social element on Instagram, it brings closer to the roots of the shared moments with friends, something that has been impressed by the advent of dominant and advertising in recent years.
With the introduction of the mixture, Instagram is offering access to users in a feature that is not available to the ticket, which is one of the largest competitor in Instagram.
For Instagram, the mixture can be a way to encourage reels discoveries and see time on social networks, as it is encouraging users to look at short-form content together.
To create a mixture, you need to open one-one or group DM chat and tap the new mix icon on the top of the chat. Then, you need to select “Invitation” to invite people to join people from DM chat. The mixture will be made when at least one member of the chat accepts your invitation. You can go to the DM chat and tap the mixture icon and see a mixture again.
It is noteworthy that the mixture is somewhat similar to the effectiveness of the same name in the spotify, which people allow them to combine their tastes to a shared playlist every day.