The meta is In order to crack the accounts of public personalities in Europe, the United Kingdom and South Korea. New facial recognition-powered security features will now live on Facebook lives and extend on Instagram next months.
The technology was initially used in the United States last year, helping to detect ads that fraudulently help people to regain access to hacked accounts as well as using celebrity duplication. Public personality selected this program in Europe, which is being roll out as well as new protection against camouflage in South Korea. This new use case is aimed at scammers who make the public personality that makes users unwilling to send that nature or other scandal to that nature.
“We will now use facial recognition technology to compare the profile of the suspicious account profile image to the actual public figure of the image. If there is any similarity we will remove the imposter account,” said a spokesperson of Meta.
In addition to the US Rollout, the company’s facial recognition technology has been used to help the UK, EU and South Korea account recovery from March. It came three years after the decision to close his face -to -face recognition system on Facebook because of public reaction against technology.
The social media giant highlights the benefits of these tools, saying that in the first half of 2025, the user reports of “Celebrity Top” ads have decreased by 22 percent worldwide. The face recognition remains as a controversial technology, including various views on its use and its use The