Meta on Wednesday announced that data collected from user interaction with its AI products will soon be used to sell target ads on its social media platforms.
The company will update its privacy policy by December 16 to reflect the change and notify users in the coming days. The new policy is applicable worldwide, except for users of South Korea, the United Kingdom and European Union, where privacy laws prevent this type of data collection.
Meta’s main business depends on the creation of detailed profiles on Facebook and Instagram users to sell hyper-terracated ads. The company provides advertisers a way to reach the specified demographic and user groups. Now, Meta will use data from the conversation with his AI chatboat to create these profiles, giving it a stronger signal to notice its ads.
Social media giants already have a lot of information about its users, but Meta AI has created a new flow of information. The company says that more than one billion people chat with meta AI every month and it is common for users to have long, detailed conversations with AI chatboats. So far, the meta has originally made its AI products free, but now the company can improve its valuable advertising products based on its data collected.
If a user chat with Meta AI about hiking, for example, the company can show ads for hiking gear. However, Meta spokesperson Emil Vajekage told TechCrunch that the privacy update is only wider than the meta AI and it applies to other AI offers in the company.
This means that Meta can use data from AI features in voice recording, photos and videos analyzed with AI to target its ad products. Meta can use data from its new AI-video feed, Vibs and its AI image of generation products.
Conversations with Meta AI will only affect ads on Facebook and Instagram if a user is logged in to the same account across the product.
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There is no way to opt out according to the meta.
Privacy changes are another reminder that free products of large technology companies often come with attached string. Many technology companies already use AI interaction to train their models. For example, Meta’s smart glasses trained in voice recording, photos and videos analyzed through Meta AI. Now it will also eat that data on his advertising machine.
In a briefing with journalists, Meta Privacy Policy Manager Christie Harris said the company is still in the process of creating systems that will use AI interaction to improve its advertising products. However, the company says that user conversations with AI will not be used to show their ads around sensitive issues, including religious views, sexual attitudes, political attitudes, health, ethnic or ethnic sources, philosophical beliefs or trade union membership.
Technology companies have begun to test AI products cashing ways, most of which are free today. On Monday, OPEND unveiled a way to buy the product at ChatzPT, where the company will take a cut of transactions in the app. Earlier this year, Google has planned how it will be known as AI mode on its AI-driven search products.
Meta says that the company’s AI products have “no plans” to advertise on AI products, though CEO Mark Zuckerberg has Suggested they could come In the future.