We can witness the attempt to dispute a new technology industry among the competitors. Figma has sent a stop-mentor letter to the popular No-Code AI startup lover, confirmed to Figma TechCrunch.
The letter tells the loveable to stop using the term “Dev mode” for a new product feature. Figma, which also has a feature called Dave Mode, successfully traded the term last year In the US Patent and Trademark OfficeThe
The wild is “Dev Mode” is a common word that is used in many products that make software programmers care. It’s like editing mode. Software products from such giant companies Apple’s iOS, Chrome, Microsoft’s Xbox There are officially known features known as “Developer Mode” that then get “Dev Mode” nickname in reference materials.
Even “Dev mode” itself is commonly used. For example Atlasian has used it to products that pre-date Figa ‘Copyright for years. And it Name of a common feature On countless open source software projects.
Figma tells TechCrunch that its trademark refers to only shortcut “Dave Mode” – the whole word is not “developer mode”. Nevertheless, it is somewhat like trademark the word “bug” to mention “debugging”.
Since Figma wants to own this word, it is rarely the choice but send the stop-and-jungle letters. (The letter, a lot X point outWas also very humble.) If Figma does not protect the word it can be absorbed as a generic word and the trademark is unqualified.
Some people on the Internet argue that this term should not be allowed to trademarks already generic, sometimes and say that loving should be fought. (Loving still did not respond to our request to comment on that.)
However, international legal battles can be expensive for the initial phase of Swedish startup. Profitable, which raised a $ 15 million seed round in February, will definitely be a less expensive option to change the name of the feature “Developing mode” or any other word.
What is more interesting is one of the emerging stars of affectionable so -called “Vibe Coding”. That’s where users can describe what you want in a text prompt and the product makes it – complete with code. Its “Dev Mode” feature was launched a few weeks ago to allow users to edit that code.
Lovingly advertises himself as a contestant of figs, declares Its homepage The designers that can use loving “Figure without exhausting prototyping work on equipment like figure.” And many new launched startups are doing just that.
So this is not just a trademark dispute. It is also a big contestant also cracks in his noses cracking upstart. Figma was Worth $ 12.5 billion About a year ago.
A figure spokesman acknowledges as much as it is. The person told TechCrunch that other technology companies like Microsoft did not send their products when their products were “in different sections of products and services”.
For overall threat of coding products in vib, In a conversation Last month, with Gary Tan of Wi-Combinator, Figa co-founder CEO Dylan Field naturally swept the idea.
The field said that people prefer to coding for their speed, “You just want to start the finish line for not just starting and prototypes, where it is disconnected, not just for design, but also for code.”
As a loving, co-founder Anton Osika also seems to be concerned about the competitor’s lawyer’s letter. When he shared a copy of x, he used Greening Emoji.