OpenAI can’t use the term ‘Cameo’ in Sora following temporary injunction

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By Aritro Sarker

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Cameo, the app that allows people to buy short videos from celebrities, has scored a landmark victory in its legal battle against OpenAI. On Monday, a federal judge granted the company a temporary injunction against OpenAI, CNBC Report. As of December 22, the startup is not allowed to use the word “cameo” in connection with any feature inside Sora, its TikTok-like app for creating AI-generated videos. The order covers similar words such as “cameo” and “cameovideo”.

“We are pleased with the court’s decision, which recognizes the need to protect consumers from the confusion created by OpenAI’s use of the Cameo trademark,” said Cameo CEO Steven Galanis. CNBC. “While the court order is temporary, we hope that OpenAI will agree to permanently stop using our marks to avoid further harm to the public or Cameo.”

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An OpenAI spokesperson told Engadget: “We disagree with the complaint’s assertion that anyone can claim a monopoly over the word ‘cameo,’ and we look forward to continuing our case in court.”

Cameo sued OpenAI in October, claiming the company’s use of the term would confuse consumers and undermine its brand. Before filing the lawsuit, Galanis said Cameo tried to resolve the dispute “amicably,” but claims that OpenAI refused to stop using the name. Sora’s cameo feature allows users to upload their likeness to the app, which other people can use in their own videos. US District Judge Yumi K. Lee, who granted the temporary stay to Cameo, scheduled a Dec. 19 hearing to determine whether the order should be made permanent.

Update, November 24, 7:25PM ET: This article was updated after publication to include comments from an OpenAI spokesperson.

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