Fitness Tech seems to have a weird spot. Earlier this week, Strava filed a case that the Garmin practice had violated the patents in its patents for two tracking tracks: categories and hitmaps. It is also claiming that Garmin developed a master cooperation agreement by developing its own thermal map. The Complaint (Through Virz) Garmin is looking for a permanent order to prevent selling an item with categories or heat map features, which amounts to the amount of tracking programs in addition to most hardware products in Garmin.
The case itself is a surprise. The two main players of Strava and Garmin Fitness Tech, who have worked together for almost a decade, have several integrity between the platform. It also seems impossible that the Strava case will make a lot of progress. DC Rain MakerWhich first lifted the litigation, the companies have a thorough timeline for patent filing that strongly suggests that the arguments will not keep water in the court. It is also surprising that these alleged violations began a long time ago, according to Strava’s own statement, and yet the company is now just issue with them.
However, when the Strava Chief Product Officer Matt Salazar took Reddit today, the situation became even stranger when the company frequently gave some insight about why such aggressive measures were being taken against partners. Salazar Strava is calling on lawyers because Garmin is receiving new developer guidelines for API partners ”for which Garmin Logo should be present on every single activity post, screen, graph, image, sharing cards,” he has framed users as a steps to protect users, the argument that Garmin is used to collect its products.
This is a strange case, and hopefully one that will not create a barrier to the company’s customers.