Uber Freight bets big on AI tools to grow its business

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By Karla T Vasquez

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Three years ago, the epidemic ordered a “Logistic Blitz”, Luciano Cyber, Chief Supply Chain Officer of Colgate-Pamilive, because of the major and smaller companies.

The result gives Cyber ​​a better idea of ​​how Colgate-Pamolive removes its products around the world. But it has stopped cyber with other problems: too much data.

About a year ago, Cyber ​​said he had found a solution to that problem with Uber Frite. The long-term logistics and analytics arm of ride-hilling services are developing new ways to rang a lot of data using artificial intelligence. Colgate-Pamolive is one of his new products, AA Logistic-Focused LLM Uber Freight Call Insights becomes one of the first companies that use AI.

Now, Uber Freight is more formally launching a suit of AI features in ships around the world as part of its existing supply chain software. It includes the expansion of insights in the insight, which is Uber Freight Quietly launched in 2023As well as more than 30 AI agents are “built to perform the key logistics throughout the freight life.”

Uber Freight is not alone in trying to control the involuntary supply chains with modern artificial intelligence equipment. Flexport announced its own suit of AI tools in February and there are countless startups to spread data, reduce Inventory stockpiles and try to make the supply and demand better predict.

However, Uber Freight is betting its AI solutions to its Blue-Chip customer and it works with about 10,000 other shippers, both can have an immediate impact on the bottom line. This is basically due to the foundation and relationship of knowledge established in eight years after it was created Match the long -distance trackers with shippersThe

“Supply chain is inherently a data -rich problem is complicated, it is short, and AI can take a fundamental role in shape and accelerate it,” said Uber Frite founder Leo Ron in an interview to TechCrunch.

‘We’re going towards the moment’

The launch of Uber Freight 20 2017 began as a more straight brokerage business model.

Many modern companies are trying to find ways to include artificial intelligence (often Mix) ;; It is not surprising that Uber freight is setting up the technology ahead and center. Above all, Ron’s graduation work and his master thesis were centered around AI – “In the dark ages when it was called ‘neural networks’,” he made a joke.

Ron Machine continued to work with learning technology while running Google Map from 20 2007 to 20 2016. He said he said he saw “the possibility of digitalizing the physical universe”. ”

“This type led me nine years ago to the foundational belief that the supply discipline was basically a data-first, technology-first challenge that could be accelerated with data connection and AI over time,” he said. “I’m moving towards the moment I think I think I started the Uber Freight.”

Ron said that Uber Freight had used machine learning from the beginning. However, about two years ago, the team started trying to work with the more advanced generator AI power.

It was “no easy road,” Ron said. The initial efforts of Uber Freight were trimmed with hallucinations for creating a kind of “co-pilot for logistics” and about 60% to 70% of the time was returned.

According to Ron, the technology that has now been “war tested” and “the real business results”, according to Ron, has a rate of 98%. The agency says that the insights AI model that helps in the movement of the movement has been provided with internal and external data related to $ 20 billion goods. According to the Uber Frite, it earns multiple unpublished AI models “Price, accuracy and the best combination of performance” earning “.

Ron said that this AI Push creates new ways to work with data related to their supply chain. They can tell the insights to pull AI quickly, say, the source points of the worst performance for the specified shipment. Or they may ask to show “All Shipment in CVS” in 2023. Ron emphasized that the query could be much more complicated and the model always continued.

Insight is presented to AI customers like other popular LLM interfaces; It will also show its job and clear where all the data is coming from like other rational models.

All these customers are “allowed to gain faster insight on your network, then to create what you want to know about 100% accuracy, send it to some analysts and wait two weeks to wait for two weeks for a powerpoint presentation,” said Ron.

‘What do you want to know?

Uber Freight works with a lot of Fortune 500 companies, but it has found a specially wishing partner at Colgate-Palmolive for trial insights. According to Cyber, this company already makes it available to all the staff of a suit of AI models. It forced the workers to take compulsory training on AI ethics that developed at home.

“I think it’s great, because it turns the conversation out of fear, ‘it makes me more skilled and how [do] I get better professional and get access and supply them more using those new technologies, ”said Cyber.

For example, Cyber ​​said that his company has used insight AI to easily detect a career that is compulsory to move them in contractally. From there, they can work on why these layers are low and either bring a solution to get the career back to consent or to throw it out for the other.

This was a challenge before resolving in real time, because of the cyber, because companies like Colgate-Pamolive work with thousands of careers. Each of them can work with different systems and workflows and the information of those results has never been centrally managed.

The next step with AI, Cyber ​​and Ron, both said they could find ways to create a more practice solution. Ron said that it could make Uber Freight another place flexible to its data powers. “We know the benefits, we know the lanes, we know the prices,” he said. “What do you want to know?”

These more practice integrations come in the form of warnings that pay the customer on a specific route like Colgate-Palmolive, or are fast options available for specific shipment.

A single suggestion like this can only save a few hundred or several thousand dollars. However, combining a whole network, it can make a big difference.

For this reason, when asked, Cyber ​​quickly replied that the chief financial officer of the Colgate-Pamlive is the executive who is most pleased with the Uber Freight capable of being able to. Cyber ​​laughed and said, “He likes to see the logistic expenses come down.”

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