European Union’s Digital Markets Act Considering how Google Search results appear to avoid billions of dollars for violation of law violations, Reuters ReportThe EU regulators first issued with Google search and Play Store business in March, claiming that it is in favor of search results than third party options and prevent customers notifying customers about access to applications applications.
One of the main issues of the controllers with Google search is the results from “vertical search services” for the results of services such as Google Flight or Google Hotel, which are special suppliers to show the results of searching from a certain industry such as Xpedia or Hotel.com. To avoid fine, Google wants to search the VSS business equal treatment to the business.
“We’ll create the opportunity to show your own box in search of each VSS. A VSS box will be populated with the results of that VSS Inventory,” said a proposal to see by Google ReutersThe The results from Google’s own services will be present at the same form with the same format and the winning VSS box will be displayed on search results on the basis of “purposeful and non-discrimination criteria”. Importantly, the results of the search for actual airlines and car rentals will not be excluded, they will also appear on the top or bottom of the VSS box depending on the relevance with the user’s Query.
The engagage has asked Google to comment Reuters‘ Report and confirm the details of its proposed changes in Google search. We will update this article if we listen back.
Like Apple, Google faces a significant investigation due to exclusive control over various platforms and services from the EU. The threat of a fine from DMA has forced Apple to open its products in a third -party App Store in a host of other changes. Obviously, Google is willing to tweet that it seemed like an untouchable pillar of once a business to avoid fine. Although these proposed changes will still be sufficient for the regulators.