Apple is not the only big technology company that is launching hardware this month. Amazon is doing his fall hardware event at 10 pm on Tuesday, September 30, and – for most years – the company is expected to launch new devices in its countless product categories. Although the event will not be livestream, engaging staff will be present in the presence and it will be liveblogging in real-time. Our pre-show coverage will start at 8am.
So what will Amazon share? Here are our best educated estimates about what we can expect to be as jumping-off points using the images in the invitation.
In February, Amazon introduced some improvements to his voice assistant, promised that Alexa+ Generator AI would be more conversed and more helpful. Perhaps that the fall event will keep the hardware for conversation with Alexa+ Front and Center, so expect to hear about new models or new software updates for the smart speaker echo line. It’s been a few years of getting an update on the Echo Show, and it has been longer for the standard ecot. These two products are most likely to be played in the upcoming announcements.
The invitation also includes a photo of a Kindle that depicts a colorful image, so there may be more for the ereters. Kindle Scribe 2 just came out earlier this year, as Kindle Colorsoft also happened, so there is probably a new option in the work that combines the best features of both. Like the ecot, the basic model is not too new for Kindle, so it can get some updates.
The invitation seems to be present as an angle of a television, so the news about fire TV also seems to be promising. This event is also where Amazon -owned ring and Iro brands can unveil new products. Any declared item may not be available right now but the time sets the stage for some enough discount on the old generation of Amazon Gear. In fact, many of Amazon’s current devices are already selling – including Blink, Kindle and Rings – Further October Prime Day Deals proceed before the October Oct October begins.
Update, September 29, 2025, 3:20 PM etc.: This story has been updated for the Amazon event to note the Liveblog plan of the engagezzlet.